Herbalife Nutrition’s Shake Up Your Breakfast Wins Best Marketing Campaign from Direct Selling Australia
June 2018, AUSTRALIA – Herbalife Nutrition, a premier global nutrition company whose purpose is to make the world healthier and happier, won industry honours at the Direct Selling Australia (DSA) Awards, held this week in Sydney, with ‘Shake Up Your Breakfast’ receiving the Best Marketing Campaign award.
Herbalife Nutrition’s ‘Shake Up Your Breakfast’ marketing campaign running August – December 2017 was designed to rejuvenate and revitalize the healthy breakfast philosophy, which has the primary aim of having a balanced- nutrition breakfast each day.
Shobie King, Herbalife Nutrition’s vice president, South East Asia, said the way the campaign highlights the term ‘Healthy Breakfast’ resonates with the public,as many more Australians are recognizing the correlation between eating a healthy breakfast and good health. This trend was employed as the driving force of the campaign.
“I am proud that Herbalife Nutrition is working to improve the nutrition habits of Australians, and receiving this award is testament to recognition by our peers. The work our members and employees carry out is strongly aligned with our purpose - to make the world a healthier and happier place,” said Shobie King.
“The campaign has given us the opportunity to further educate our members and the public on healthy eating habits, through focusing on the importance of a nutritious breakfast in promoting our well-being in the long run,” added Shobie King.
With 63% of the population in Australia and New Zealand overweight or obese*, there is an increasing spotlight on dietary habits, though to date awareness was lacking that not having breakfast can have physical and psychological implications. Herbalife Nutrition recognizes the importance of a healthy breakfast and the role it can play to help combat the issue in society through this specific marketing campaign.
The Direct Selling Association Awards are renowned industry awards designed to identify and promote innovations to help companies and their salesforces improve their operations. Whether used to empower independent direct sellers or fuel businesses processes, the awards help further promote direct selling as a business channel.
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*Australian Institute of Health and Welfare
For further information, contact:
Michele D’Aloia, Grays PR
M: 0417 837 896
About Herbalife Nutrition:
Herbalife Nutrition is a global nutrition company whose purpose is to make the world healthier and happier. The Company has been on a mission for nutrition - changing people's lives with great nutrition products & programs - since 1980. Together with our Herbalife Nutrition independent members, we are committed to providing solutions to the worldwide problems of poor nutrition and obesity, an aging population, skyrocketing public healthcare costs and a rise in entrepreneurs of all ages. Herbalife Nutrition offers high-quality, science-backed products, most of which are produced in Company-operated facilities, one-on-one coaching with an Herbalife Nutrition independent member, and a supportive community approach that inspires customers to embrace a healthier, more active lifestyle.
Herbalife Nutrition’s targeted nutrition, weight-management, energy and fitness and personal care products are available exclusively to and through dedicated Herbalife Nutrition members in more than 90 countries.
Through its corporate social responsibility efforts, Herbalife Nutrition supports the Herbalife Nutrition Family Foundation (HFF) and its Casa Herbalife Nutrition programs to help bring good nutrition to children in need. Herbalife Nutrition is also proud to sponsor more than 190 world-class athletes, teams and events around the globe, including Cristiano Ronaldo, the LA Galaxy, A-League’s Western Sydney Wanderers FC and numerous Olympic teams.
Herbalife Nutrition has over 8,000 employees worldwide, and its shares are traded on the New York Stock Exchange (NYSE: HLF) with net sales of approximately US$4.4 billion in 2017. To learn more, visit Herbalife.com or IAmHerbalife.com.
Herbalife Nutrition also encourages investors to visit its investor relations website at ir.Herbalif.com as financial and other information is updated and new information is posted.